In this fast-paced digital economy, customers' judgment is based on their experience with a company’s products and services. Customer reviews become a vital source of information for companies because this information can be used to enhance their products, understand customer wants and needs, improve brand reputation, and provide a competitor’s advantage. A company can understand customer needs and wants by going through reviews. Customers are encouraged to leave not only their opinion but also their ideas for the development of the product or service. By understanding these reviews, a company can actively respond and engage with a reviewer or problem. Failure of companies who don't answer customer queries may negatively impact customer loyalty. Customers will feel neglected by these companies and will choose competing companies to handle their needs. Additionally, customers may speak negatively about a company that does not respond to reviews. The AI-based customer sentiment dashboard can help gain a company's competitive advantage by identifying weaknesses in themselves and others. Companies will be enabled to understand where they succeed and where improvement is needed compared to their competitors, leveraging businesses to address strengths and weaknesses before competitors do. Through AI-based customer sentiment dashboards, a company can analyze its competitor’s reviews and use that information as leverage to make improvements to its products and services. Customers are increasingly leaving reviews on popular apps like Google Play, Stamped.io, Yapto, and Judge.me, Loox, Qualaroo, and Yelp. The reviews are rich in customer sentiments offering valuable insights into user satisfaction and pointing out the areas for improvement that are crucial to every company no matter how big or small. Despite their value, manually processing these reviews is a challenging task due to the large volume of unstructured data. Manual processing is also vulnerable to bias and human error, leading to inaccurate information. Traditional methods such as surveys have been proven to be ineffective if the main focus is targeted feedback and have low responses compared to reviews. The advances in artificial intelligence like Natural Language Processing (NLP) help us interpret and analyze human language and generate outputs like predicting what type of sentiments are in reviews. This project proposes developing an AI-based sentiment analysis model to evaluate customer feedback on two widely used taxi applications. Natural Language Processing libraries, such as the Valence Aware Dictionary and Sentiment Reasoner (. The model aims to categorize customer reviews into positive, negative, and neutral sentiments.